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Today I spoke to to Ed Burghard, CEO of the Burghard Group, whose mission is to dramatically improve the level of – place brand mastery in the U.S. by catalyzing a discussion between private sector experts and economic development professionals on the reapplication of proven product and corporate branding principles.
Success, Ed explains, looks like an increased share of global FDI, which in turn will stimulate accelerated job growth and economic recovery. The underlying assumption is that stronger state brands in aggregate create a strengthened Brand America.
Strengthening Brand America is a Community of Practice for Economic Development professionals. Ed started the project back in 2009. It focuses primarily on taking the principles of product and corporate banding and apply that to branding and promoting places; cities, regions or countries.
In the discussion, Ed covers these points:
The Burghard Group LLC is focused on four things –
This program was brought to you by: The American Small Business Coalition
The International Economic Development Council (IEDC) is a non-profit membership organization dedicated to helping economic developers do their job more effectively and raising the profile of the profession.
When we succeed, our members create more high-quality jobs, develop more vibrant communities, and generally improve the quality of life in their regions.
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