Consulting 101 Book

Widgetized Section

Go to Admin » Appearance » Widgets » and move Gabfire Widget: Social into that MastheadOverlay zone

Dr. Greg Smith – Center for the Study of the American Dream

Thanks to a previous guest on this program, Ed Burghard, I became aware of The Center for the Study of the American Dream at Xavier University and it’s a program that affects all regions of the USA.

We all believe in the American Dream, and its on-going importance to the uniquely American character, economy, and spirit. To ask why it is important to study the American Dream is to ask why America, itself, is important. The American Dream defines our aspirations; it is these aspirations and their connected values that distinguish us in the world. American Dream Index

The Center’s mission is to study the history of the American Dream, to examine and report on the present state and future trends.

The Center for the Study of the American Dream at Xavier University generates significant original research and survey data, and serves as a pre-eminent academic information clearinghouse on the American Dream. The Center engages in dialogue both in the classroom and in the community.

Today I spoke with Dr. Gregory Smith, PhD, Associate Professor, Management Information Systems, Williams College of Business, Xavier University.

The American Dream to most people is a nebulous thing, or at least different things to different people….

1.      How have you defined it and What is the American Dream Composite Index (ADCI)?

2.      Why was it created?

3.      How is it measured?

4.      Why should we measure it?

5.      What kinds of questions are on the survey?

6.      What does the ADCI value represent?

7.      What is its current value and is it good or bad?

8.      Will we ever fully reach the American Dream (100%)?

9.      How are businesses using the ADCI?

10.     What other ways can businesses use the ADCI?

11.     What are the long term prospects for the American Dream and the ADCI?

12.     What other information is available from the ADCI?

13.     How can business, organizations, etc. subscribe to this data?
You can find out more about the American Dream Composite Index at:

This program was brought to you by:

Strengthening Brand America

Strengthening Brand America








Embed this episode on your site

Embed this episode

Print pagePDF pageEmail page