For more than 30 years, Bob Miller has worked in the field of market research. He has a background in Consumer Goods and Pharmaceutical Market Research and as well as Product Management. Bob specializes in uncovering and optimizing market opportunities. He is particularly adept at finding new, unique solutions to opportunities with a focus on driving strong business results.
Bob’s knowledge about market research was shaped during his career at Procter & Gamble, a company that values and relies heavily on market research to help make better-informed decisions. Bob knows how to work with both market research agencies and with branding professionals. He has developed a genuine appreciation for the challenges both face including the challenges created by limited budgets. Importantly, Bob also has developed insight into the most effective ways to communicate market research findings to Managers that might have a limited understanding of the subject.
In this podcast, Bob shares his insight into how to determine what type of market research is best to minimize risk of a given decision. Bob also shares perspective on how to take the learning from a market research study and present it to your Management team.
This interview provides you with a practical overview of the more common market research tools used in economic development and a sense for which tool to use when.
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The International Economic Development Council (IEDC) is a non-profit membership organization dedicated to helping economic developers do their job more effectively and raising the profile of the profession.
When we succeed, our members create more high-quality jobs, develop more vibrant communities, and generally improve the quality of life in their regions.
The American Small Business Coalition community is a forum for Government and Industry collaborations.
Working with small business to develop business opportunities in the Washington, DC Region.
Information and Relationships to Access Business Opportunities.
Strengthening Brand AmericaThe Burghard Group
Dramatically improving the level of place brand mastery in the U.S. by catalyzing a discussion between private sector experts and economic development professionals on the reapplication of proven product and corporate branding principles.
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