Bob Miller, CEO of Alta-Gila is interviewed this week by Ed Burghard about the value of market research in economic development.
For more than 30 years, Bob Miller has worked in the field of market research. He has a background in Consumer Goods and Pharmaceutical Market Research and as well as Product Management. Bob specializes in uncovering and optimizing market opportunities. He is particularly adept at finding new, unique solutions to opportunities with a focus on driving strong business results.
Bob’s knowledge about market research was shaped during his career at Procter & Gamble, a company that values and relies heavily on market research to help make better-informed decisions. Bob knows how to work with both market research agencies and with branding professionals. He has developed a genuine appreciation for the challenges both face including the challenges created by limited budgets. Importantly, Bob also has developed insight into the most effective ways to communicate market research findings to Managers that might have a limited understanding of the subject.
In this podcast, Bob shares his insight into how to determine what type of market research is best to minimize risk of a given decision. Bob also shares perspective on how to take the learning from a market research study and present it to your Management team.
This interview provides you with a practical overview of the more common market research tools used in economic development and a sense for which tool to use when.