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Interview Preparation

If you are participating in an interview for one of our podcast programs, thank you. Here’s a few notes to make the experience fun and productive for you and us.

Well ahead of the interview (preferably a week or more) please contact the host with the following information:

  •  A bio or overview of you and/or your business. This can be an email, a document or a link to your ‘About’ page on the web. It just helps the host get a feel for who they will be talking to.
  • If there’s a specific message or story you would like to get across, please provide an overview and some talking points.
  • We want to help promote your message, please give the host as much information as practical to help.
  • Please provide your location (City and Country) – This helps us confirm interview times and avoid time-zone mix-ups as well as include you in any regional programming.
  • Your Contact details
  • If you have Skype (our preferred method of talking) please provide your Skype ID.
  • When using Skype please try to use a headset microphone and position the mic below your chin. This provides the best audio results.
  • If you don’t have Skype, please provide a telephone number that the host can call you on.
  • Please try to make this a landline rather than a mobile phone.
  • Provide full international dialing details Country code, area code number e.g. +64 4 889-3811
  • Please also consider background noise in your interview location. Although kids playing in the background can add character and personality to the interview, construction or traffic noise is downright annoying 🙂

Make some notes
for yourself in preparation. Take a look at the typical interview format below. Do you have a website you want to promote? Maybe a specific message you want to get across – have the details written down.

At the time of the interview, the host will be recording but will generally chat a little before starting the interview, other than for shows that are promoted as “live” this will be edited out later, along with any excessive ummms and arrrrs.

During the Interview

Relax and chat, this is just a conversation between you and the host.

Because most calls involve an international connection, there are often significant delays, this can lead to a situation where host and guest talk over one another. If this happens, just wait and the host will pick up the conversation. We usually edit these problems out later.

The best way to avoid the over-talking is to keep your responses brief, give the host an opportunity to break in with a different line of questioning and get into a back and forth conversational rythm.

At the end of the interview the host will typically thank you and sign off – PLEASE STAY ON THE LINE  — DO NOT HANG UP. It’s generally helpful to have a brief post-mortem discussion to see if there was anything missed, or if anything else needs to be added.

We look forward to the interview with you.

“Typical” Interview format


Intro: [ Include items to mention at top of episode. <5min]

This is a pre-amble by the host which will include a greeting and ultimately ends with the first question to you:
Tells us about you…your business…your event.. etc. Please respond with about 20 – 30 seconds of concise introduction – Your ‘elevator pitch’.

Talking Points: [10 – 20 items for discussion. Maybe edited prior to publishing  –  20 – 30 min’s]

Notes to guest – Fundamentally open discussion along the lines of

Who, What, When, Where, Why, How (W5H) ..  Not necessarily in this order and adapted to the guest or situation.

Who – Handled in the Intro
What – do you do?  Type of Business, Services provided, Products, Exporting…
When – How long have you been….
Where – are you based…. are you now?   …have you been?     …where are you going?
Why – are you in this business?  …do you like this market?
How – do you market and develop new business?

Outro: [ Include items to mention at end of episode. <5min]


Notes to guest – Think of any take-aways you want to leave with listeners

  • Where to get more info
  • Your web site

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