In this week’s episode, Ed Burghard speaks with Laura Phillips, VP of Client Services and Counselor at Vehr Communications, about the challenges and considerations with creating and deploying a comprehensive strategic communications strategy.
Laura has put her diverse communications experience to work for a vast array of businesses … from start-up companies and family-owned businesses to large manufacturers and 100-year-old, international brands. She marries tried-and-true communications strategies with the latest engagement methods to connect with the audiences that make a difference to a company’s bottom line.
Whether connecting with national consumer or trade media, influencing customers or ensuring a company’s employees and channel partners are aligned on key messaging, Laura has helped to craft and tell many businesses’ stories.
Laura has developed and led successful communications campaigns to launch products and position companies as thought leaders in their industry circles. She has built comprehensive strategic communications programs of work that employ wide-lens views of companies’ long-term business objectives. Adept at both leading the implementation of these plans and working with companies’ internal teams to execute recommended strategies and tactics, Laura has successfully engaged target audiences, heightened brand awareness and cultivated meaningful relationships for consumer and business-to-business companies alike.
Laura is a graduate of the Carl H. Lindner College of Business at the University of Cincinnati. She is a member of the Cincinnati USA Regional Chamber’s WE Lead Class 8.
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